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"Aquaculture, not the Internet, represents the most promising investment opportunity of the 21st Century."

- Peter Drucker, Management Expert & Economist


How Green is Your Eco-label?

Invitation til webinar: Comparing the Environmental Benefits of Marine Aquaculture Standards



How Green is Your Eco-label?

Comparing the Environmental Benefits of Marine Aquaculture Standards


Date:                     Wednesday, December 7th

Time:                    10 AM ET or 3 PM ET (the presentation will be held twice on December 7th)

Location:             Via Webinar (details provided below)

Presenters:        Dr.  John Volpe and Jennifer Gee, University of Victoria (British Columbia), Seafood Ecology Research Group


Eco-labels and product standards have proliferated in the seafood market as a shorthand  buyers can rely on to make environmentally-sound seafood choices.  But what do these eco-labels and standards actually mean? Is a farmed fish produced to a particular standard a better environmental choice than conventionally produced fish? And, how do all of these standards compare?  


A new study-How Green is Your Eco-label- helps sort through the plethora of environmental  claims regarding farmed seafood.  Developed by the Seafood Ecology Research Group led by Dr. John Volpe at the University of Victoria, this new tool uses a well-established methodology refined by the 2010 Global Aquaculture Performance Index (GAPI) to measure the environmental performance of 20 marine finfish aquaculture standards.  It is the first study to compare aquaculture standards to conventional practice, highlighting those standards with the greatest potential to drive environmental improvement in the industry. The study also takes a step further to assess how leading farmed salmon standards stack up compared to the red-yellow-green rankings of popular seafood guides.


We invite you to join us on December 7th for a first-hand look at the results of this new assessment and to engage directly with the study authors.  Below are instructions for joining both the conference call and webinar. Please feel free to forward this invitation to other colleagues that might be interested in attending.



If at any time you have difficulty, please contact Conference America at 1-800-925-8000 and request a WebEcho Specialist.


1)        1) Join the audio/teleconference portion:


1-800-311-9403                US (toll free)

1-888-259-2914                 CANADA (toll free)

1-334-323-7224                 INTERNATIONAL (US-based #, please dial as if calling the US)

Passcode: GAPI


2)      2) View the web-based presentation:


 If you have difficulty with the link above, follow these instructions:


- Go to

- Select "Client Corner" from the menu in the upper right corner of the page.

- From the drop down menu select "WebEcho Participant"

-  Enter 83988120 in the Meeting Number field.

- Enter 1311 in the Participant Pass code field.

- Enter your name in the Participant Name field.

- Click "Join Meeting".

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