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"Aquaculture, not the Internet, represents the most promising investment opportunity of the 21st Century."

- Peter Drucker, Management Expert & Economist

2019-03-30

Brazil plans worldwide aquaculture brand

Producers upbeat on export prospects for 2019 after Boston Seafood Show.
Brazilian aquaculture producers are drawing up plans to launch a country-of-origin brand aimed at both international and domestic markets. The brand will support the fast growing tilapia sector, as well as native species such as pirarucu.

"We are at the initial definition stage," says  Francisco Medeiros, CEO of industry trade body Peixe BR. Peixe BR expects to officially unveil the plans to the industry, government and consumers in April. The main focus will be on consumers, as the Brazilian industry seeks to underscore its product quality and sustainability credentials. "We are currently developing an international strategy for our fish. It won't be about company A or company B, it will be about our products," Medeiros said. Peixe BR is collaborating on the project with ApexBrasil, the Brazilian Trade and Promotion Investment Agency.

Brazilian aquaculture producers will line up their products alongside poultry and pork as part of export promotion campaigns under the plans. Having just returned from the Boston Seafood show Medeiros was upbeat on the prospects for Brazilian exports in comparison to last year. Reasons for this were the doubling of the size of the Brazilian pavillion and number of visitors received. Last year visitor numbers were well down because of blizzard conditions that affected the show, Medeiros said. "This year we should significantly increase our exports."

Brazilian aquaculture production increased 4.5 percent to 722,560 metric tons in 2018 despite the industry facing a series of stiff challenges. Tilapia drove the growth. Production rose 11.9 percent to 400,280 metric tons, meaning the species accounts for 55.4 percent of farmed fish output. Production of Brazilian native species such as tambaqui, pintado and pirarucu is expected to grow up to 5 percent in 2019. After production fell by 4.7 percent in 2018 to 287,910 metric tons, Peixe BR forecasts a return to growth this year.


 
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